Newspaper codes and convention

Newspaper codes and conventions

The daily telegraph is a broadsheet newspaper owned by Telegraph Media group in London distributed around the United Kingdom and internationally. In 1855 Arthur B. Sleigh founded the daily telegraph 160 years ago in its former name the daily Telegraph and Courier and in 1961 the telegraph media group published a new broadsheet called the Sunday telegraph. Since 2004 David and Frederick Barclay have been the owners of The Daily Telegraph. The telegraph publishes about 489,739 and the Sunday copy 374,617 as of June 2015.

On average the daily telegraph circulation 541,036 in the first quarter of 2013 with daily readers of 1,346,000 per day with percentage of 58% of men and 42% of women with an average age of 61 years old. The digital version has 103,000,000 pages views with 8,283,000 readers monthly with same percentage of men 58% and 42% for women with an average age of 39 years old.

The teasers are located on the top middle of the newspaper above the logo. The teasers are used to show what kind of stories you will find in the newspaper.

The logo is located in bold straight under the teasers in middle in bold saying "The Daily Telegraph" this is to indicate buyers what paper this is.

The headline is name of the main story written in bold to stand out to the reader. On this newspaper the headline is located under the teasers.

The photo is located in the middle of the newspaper where all the focus is on and used to show the customer or reader what the headline is trying to say.

Standfirst is above the photo in the centre and give more information about the story

Cover story the cover story is the main story in the newspaper 

Advert the adverts are located at the bottom of the newspaper and in this newspaper