Newspaper codes and conventions
The daily telegraph is a broadsheet newspaper
owned by Telegraph Media group in London distributed around the United Kingdom
and internationally. In 1855 Arthur B. Sleigh founded the daily telegraph 160
years ago in its former name the daily Telegraph and Courier and in 1961 the telegraph
media group published a new broadsheet called the Sunday telegraph. Since 2004
David and Frederick Barclay have been the owners of The Daily Telegraph. The
telegraph publishes about 489,739 and the Sunday copy 374,617 as of June 2015.
On average the daily telegraph circulation 541,036 in the first
quarter of 2013 with daily readers of 1,346,000 per day with percentage of 58%
of men and 42% of women with an average age of 61 years old. The digital
version has 103,000,000 pages views with 8,283,000 readers monthly with same
percentage of men 58% and 42% for women with an average age of 39 years old.
The teasers are located on the top middle of the newspaper above the logo. The teasers are used to show what kind of stories you will find in the newspaper.
The logo is located in bold straight under the teasers in middle in bold saying "The Daily Telegraph" this is to indicate buyers what paper this is.
The headline is name of the
main story written in bold to stand out to the reader. On this newspaper the
headline is located under the teasers.
The photo is located in
the middle of the newspaper where all the focus is on and used to show
the customer or
reader what the headline is trying to say.
Standfirst is above the
photo in the centre and give more information about the story
Cover story the cover story
is the main story in the newspaper
Advert the adverts are located at the bottom of the newspaper and in this newspaper
